Resume - Latest only
Over 35 years’ experience driving strategic listener growth and brand visibility for leading radio stations, while helping local advertisers and non-profits get results. Highly competitive, passionate, persuasive and articulate, able to achieve results many times without overhead. Experienced in marketing, public relations, partnership building and product/listener management.
EDUCATION
B.A. – Southern Illinois University-Carbondale, IL. Communications- emphasis in Radio-TV (’89)
A.A. – Black Hawk College – Moline, IL. Communications- emphasis Radio-TV (‘87)
Demonstrated success record in:Branding, managing and positioning radio station(s). Coordinated / Implemented promotional events – contesting – campaigns. Produced strategies and tactics for radio growth and profitability. Designing creative brand marketing campaigns targeted at traditional and
on-line listeners. Motivating staff to peak performance levels. Successful Production pieces/campaigns.
Proven record of initiative and success in station management – taking stations to #1 in demos
CORE COMPETENCIES
· Brand Management · Multi-media Marketing · Client Development
· Market Research · Competitive/Strategic Planning · Budgeting/ Forecasting
· Station Programming · Internet Graphics/Marketing · Cluster Production
HIGHLIGHTED ACHIEVEMENTS with last employer
**Revenue Generation – Programmed 1 of only 2 stations making money in 6 station cluster .
**#1 Ranking – Various occasions have programmed according to the sought after demographic and achieved top ranking in that respected format and demo.
**Content Manager - As a Content Manager, responsible for the marketing and branding of the VIP program (M2O), Streaming content (Ando), Website, On-Air, and public image.
**Effective Marketing - Increased VIP registration on a weekly basis. Also held one of the company’s highest return and user rates for online. One month increasing by 190%
Success Stories** - Various client and non-profit stories of success.
MOST RECENT PROFESSIONAL EXPERIENCE
Brand / Program / Content - Manager
GapWest Broadcasting, Bozeman, MT 2002 – August 2009
--Took station(s) to #1 status in respective demo each time corp. asked format to be tweeked.
--Increased revenue, managing 1 of the 2 stations in 6 station cluster actually making money.
--Managed various aspects of station. (Website / VIP club / promotions / non-profit links / ect.
--Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines with accountability.
--Examine ratings, research data, market share information and analyze programming features of station vs. competition to insure sales plans are effective and strategic.
--Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share, and generate new business; produced special marketing opportunities.
--Created special promotional packages, and sponsorships
Reier Broadcasting, Bozeman, MT September 2009 – April 2012
- Station was 100% on bird and had no ratings when I arrived.. Took station to live AM, added VT positions and changed the format to a more recurrent – gold based Country to fill void in market.
- Building promotions and connection with community as this was lacking when on bird.
- First ratings took us from last to Top #5 in various demos
Montana State University, Bozeman, MT Fall 2010-2011 season
Fill in Arena Announcer for Mens and Womens Basketball games at the University
Results Broadcasting, Shawano, WI April 2012 – March 2018
Morning Show host. Brand Manger. Resigned from F/T radio
Award Winning Production – various pieces of production awarded at WBA annual awards.
Cumulus Broadcasting, Green Bay, WI November 2018 - present
P/T announcer for Classic Hits WOGB and Classic Rock The Big Dog
***** Other stations from career are on ‘time line’ resume on Web *****
EDUCATION
B.A. – Southern Illinois University-Carbondale, IL. Communications- emphasis in Radio-TV (’89)
A.A. – Black Hawk College – Moline, IL. Communications- emphasis Radio-TV (‘87)
Demonstrated success record in:Branding, managing and positioning radio station(s). Coordinated / Implemented promotional events – contesting – campaigns. Produced strategies and tactics for radio growth and profitability. Designing creative brand marketing campaigns targeted at traditional and
on-line listeners. Motivating staff to peak performance levels. Successful Production pieces/campaigns.
Proven record of initiative and success in station management – taking stations to #1 in demos
CORE COMPETENCIES
· Brand Management · Multi-media Marketing · Client Development
· Market Research · Competitive/Strategic Planning · Budgeting/ Forecasting
· Station Programming · Internet Graphics/Marketing · Cluster Production
HIGHLIGHTED ACHIEVEMENTS with last employer
**Revenue Generation – Programmed 1 of only 2 stations making money in 6 station cluster .
**#1 Ranking – Various occasions have programmed according to the sought after demographic and achieved top ranking in that respected format and demo.
**Content Manager - As a Content Manager, responsible for the marketing and branding of the VIP program (M2O), Streaming content (Ando), Website, On-Air, and public image.
**Effective Marketing - Increased VIP registration on a weekly basis. Also held one of the company’s highest return and user rates for online. One month increasing by 190%
Success Stories** - Various client and non-profit stories of success.
MOST RECENT PROFESSIONAL EXPERIENCE
Brand / Program / Content - Manager
GapWest Broadcasting, Bozeman, MT 2002 – August 2009
--Took station(s) to #1 status in respective demo each time corp. asked format to be tweeked.
--Increased revenue, managing 1 of the 2 stations in 6 station cluster actually making money.
--Managed various aspects of station. (Website / VIP club / promotions / non-profit links / ect.
--Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines with accountability.
--Examine ratings, research data, market share information and analyze programming features of station vs. competition to insure sales plans are effective and strategic.
--Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share, and generate new business; produced special marketing opportunities.
--Created special promotional packages, and sponsorships
Reier Broadcasting, Bozeman, MT September 2009 – April 2012
- Station was 100% on bird and had no ratings when I arrived.. Took station to live AM, added VT positions and changed the format to a more recurrent – gold based Country to fill void in market.
- Building promotions and connection with community as this was lacking when on bird.
- First ratings took us from last to Top #5 in various demos
Montana State University, Bozeman, MT Fall 2010-2011 season
Fill in Arena Announcer for Mens and Womens Basketball games at the University
Results Broadcasting, Shawano, WI April 2012 – March 2018
Morning Show host. Brand Manger. Resigned from F/T radio
Award Winning Production – various pieces of production awarded at WBA annual awards.
Cumulus Broadcasting, Green Bay, WI November 2018 - present
P/T announcer for Classic Hits WOGB and Classic Rock The Big Dog
***** Other stations from career are on ‘time line’ resume on Web *****